Who We Are

SGS Advisory Group was established to support business owners through the real challenges of running a business, including strategic, financial, and personal challenges.

With 19 years’ experience working alongside business owners across regional Victoria, metropolitan Melbourne, throughout Australia, and internationally, we have seen how overwhelming business ownership can become when clarity and support are missing.

SGS Advisory Group exists to provide strategy, guidance, and support under one trusted advisory relationship.

Strategy. Guidance. Support.

SGS Advisory Group is a full service advisory firm supporting established business owners with strategic clarity, ongoing guidance, and practical support by integrating strategy, implementation, and compliance under one trusted relationship.

  • Our purpose is to support business owners through every stage of their journey by providing clear strategy, ongoing guidance, and dependable support — all within one trusted advisory relationship.

    We help our clients:

    • Clearly understand where their business is today

    • Define what success looks like for them — personally and financially

    • Create a practical pathway forward

    • Stay supported through both implementation, operations and compliance

  • We work with established business owners who:

    • Have been operating for at least two years (or bring prior business experience)

    • Are capable, committed, and proud of what they’ve built

    • Want more clarity, direction, and control

    • Value having one trusted advisor they can turn to

    Our clients often want:

    • Better financial outcomes

    • More time and headspace

    • Work that feels meaningful and sustainable

  • Our work is guided by a structured framework that helps simplify and isolate each part of the business, including:

    • Customers & clients

    • Products & services

    • Vision, values & purpose

    • Systems & processes

    • Financial management & cashflow

    • Internal structures

    • Barriers that prevent progress

    This allows us to:

    • Identify what’s working

    • Understand what’s holding the business back

    • Set clear priorities

    • Align the business to the owner’s personal goals